Anchorage Digital Marketing Member Summary:

• Host Country: United States
• Category: jobs

Technical Skills:

• Architect, implement, monitor, and optimize paid search campaigns; test channels including listing sites and digital out-of-home; define goals and objectives for prospecting and lead generation

• Run website conversion rate optimization including web personalization to tailor marketing website experiences to specific client segments, and perform A/B or multivariate tests to drive conversions

• Establish a scientific and data-driven growth experiment methodology for continuous improvement of conversions

• Lead organic SEM/SEO by influencing SERP via keyword and semantic analytics

• Conduct research to help develop account-based marketing targets and contact lists

• Experience with and exposure to growth experiment methodologies in B2B SaaS, fintech, or growth-stage startups

• Maintain website performance to position anchorage.com and other digital properties as industry-leading marketing benchmarks in financial services

You may be a fit for this role if you have:

• A highly analytical mind and an appetite to discover trends

• A love for making an impact on go-to-market and revenue growth initiatives

• A passion for crypto

• A commitment to showing up everyday as an outstanding cross-functional collaborator

• A very high bar for quality and your work product

• Read about performance marketing tactics for fun

Although not a requirement, bonus points if:

• SEM-certified (Google Ads certification preferred)

• Knowledge of the institutional crypto ecosystem

• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)